Bella Copia
The Made in Italy
concept was born in the
1950s, following the
post war period and the
economic boom. General
taste was fed with fashion,
design and creations
of all sorts that popularized
the idea of Italian
fatto bene and mixed it
with a Dolce Vita feeling.
Like the colored stripes
of Pigna’s Bella Copia
collections, a hymn to an
effortlessly stylish and
carefree lifestyle dated
from 1952.